Is Gen Z killing the wine industry? Young people reject unhealthy, ‘elitist’ drink
Well, this is something wine about. Gen Z isn’t drinking like other generations — in fact, they’re barely consuming alcohol at all, with worldwide wine consumption sunk to a 27-year low, per recent reports. Online, non-boozers cite the cost of living, the ease of consuming THC, health concerns, the taste of vino and the “elitist” reputation … Read more