You’re washing your jeans wrong — and Levi’s CEO shares his bizarre method to keeping them clean
This dirty secret is the key to clean jeans. Charles Bergh, the CEO of Levi Stauss, has admitted he hasn’t washed his denim in a decade, arguing that it’s the best way to care for your jeans. “I never put my denim into the washing machine,” he previously told CNBC, explaining that denim production and … Read more