Exclusive | Schmear campaign! The ‘best’ bagel shop in America isn’t in New York, it’s in Texas — worse, the judges were mostly New Yorkers

Exclusive | Schmear campaign! The ‘best’ bagel shop in America isn’t in New York, it’s in Texas — worse, the judges were mostly New Yorkers

Wait — what the hole? Brace yourselves, New York — according to the experts, the best bagels are no longer boiled and baked in the Big Apple, but in Texas. The shock schmear on Gotham’s reputation as a leading carb capital came courtesy of a panel of judges at the 2025 BagelFest, held at CitiField in Queens over … Read more

Bagel shop sparks huge backlash over its lazy schmear technique: ‘Downright diabolical’

Bagel shop sparks huge backlash over its lazy schmear technique: ‘Downright diabolical’

A New Jersey bagel shop is being schmeared online for its cream cheese placement on a woman’s bagels. A New York City-based influencer posted a video on TikTok earlier this month showing her 55.7K followers their abysmal breakfast from Bella’s Bagels in Seaside Park, New Jersey — racking up 25 million views and countless infuriated … Read more

NY Post launches Big Apple Schmear cream cheese with PopUp Bagels

NY Post launches Big Apple Schmear cream cheese with PopUp Bagels

The lifecycle of a TikTok viral food spot is usually short-lived and familiar to us all, especially in NYC. People flock to the establishment and wait in extensive lines just to see if it’s worth the hype. And, eventually, after the buzz dies down, the once-viral spot becomes old news. However, PopUp Bagels has outlived … Read more

NYC bagel experts launch schmear campaign over weird, no-hole bagel trend: ‘That’s just sacrilege’

NYC bagel experts launch schmear campaign over weird, no-hole bagel trend: ‘That’s just sacrilege’

Call it an an act of snack-rilege. Can a bagel without a hole be called a bagel? The question is tearing NYC’s boiled dough community apart after local stalwart Utopia Bagels decided to reinvent the bread wheel, releasing the city’s first-ever intentionally no-hole bagels earlier this month. From now until Feb. 12, the classic Whitestone, … Read more

Don’t get the schmear and save on NY’s crazy ‘sandwich tax’

Don’t get the schmear and save on NY’s crazy ‘sandwich tax’

In time for April 18’s Tax Day, H&H Bagels is serving a Tax-Free Bagel that circumvents the 8.875% sales tax for a bagel that’s sliced and schmeared. Source link