Inflation inspires ‘underconsumption-core’ on social media: ‘Bragging that you’re not influenced’
An influencer’s raison d’etre is influencing their followers to buy stuff — usually on behalf of a paying sponsor. That’s why it’s so surprising that “underconsumption-core,” an increasingly popular trend in which people boast their under-spending, has emerged as a rebuttal to influencer culture. “TikTok has turned almost everything into an opportunity for consumerism,” beauty … Read more