The bride wore orange.
Amid the fanfare and hype swirling around Sin City hosting Super Bowl LVIII this weekend, advertisers have rebranded a section of the Las Vegas Strip as The Chip Strip.
The marketing move celebrates some of America’s favorite game day snack foods in over-the-top style — and there’s even a Cheetos-themed wedding chapel.
Cheetos’ chapel of “mischief and matrimony,” located near the Brooklyn Bridge at New York-New York, has been garnering the most buzz — and it’s giving couples from across the country ideas.
Besides the popular nosh-themed nuptial nook, Luxor’s pyramid has been refitted as a gigantic Dorito, while Tostitos will operate a popup cafe.
On Saturday, a couple who works for the cheese puff’s parent company will be tying the knot at the chapel — in front of Chester Cheetah himself, People reported.
Yuri Ahn and Justin Aguilera, who met in 2019 while working on a project for Frito-Lay, will be walking down the cheese aisle in a style that could only work in Vegas.
The couple, who got engaged last year in Costa Rica, will sport Cheetos-inspired props and clothing while Chester’s hologram does the honors.
There’s even a Cheetos-themed cake ball truffle that couples can order for dessert; other wedding day snacks are provided.
A video of a previous ceremony — where a Texas bride and groom sported all orange — showed that the couples speak into microphones to interact with Chester during the nuptials.
The invitation to wed for free is extended to any interested couple, according to the Las Vegas Review-Journal.
One caveat: Chester’s hologram is not a legally ordained minister, meaning all weddings are strictly for show — and content creation purposes, of course.
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