‘Barbie’ blows up ‘Oppenheimer’ with $22.3M at box office in previews


It’s a Barbie world and we’re all just living in it.

In the battle of Barbenheimer, only one major motion picture can rule the double feature — and she’s dazzling in pretty pink plastic.

Greta Gerwig’s “Barbie” raked in $22.3 million at the box office in previews, compared to $10.5 million garnered by “Oppenheimer” ahead of the films’ official debut on Friday, Variety reports.

Despite Gerwig’s fears that the hyper-feminine flick would end her career, “Barbie” has turned into a summer smash.

At the box office, the film out-performed the former record-holder “Guardians of the Galaxy Vol. 3,” which earned $17.5 million in previews in May.


Barbie and Oppenheimer movie posters
“Barbie” and “Oppenheimer” dropped in theaters Friday.
AP

The Post has reached out to representatives for Gerwig, 39, for comment.

“Barbie” is expected to reach $100 million at the box office in its opening weekend, while Christopher Nolan’s “Oppenheimer” is only anticipated to haul half of that, an estimated $50 million, per Variety.

Eager audiences have long planned to view both back to back for a whopping five hours of screen time. Pre-purchased double-feature tickets soared over 20,000 earlier this month.

The two movies — which are ironically polar opposites of each other — have inspired T-shirts, memes and mock movie posters, as fans share their jam-packed weekend itineraries.

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The dazzling Barbie Land picture from Warner Bros., which reportedly caused an international pink paint shortage, has captivated audiences with its vibrant, larger-than-life sets and doll costumes fashioned for humans.


Margot Robbie and Ryan Gosling in the pink car in Barbieland
“Barbie” dazzles with sets and costumes drenched in bubble gum pink.
AP

"Oppenheimer" still featuring Florence Pugh and Cillian Murphy
“Oppenheimer” couldn’t be more opposite from the Greta Gerwig picture — it follows the creation of the atomic bomb.
AP

Enthusiastic fans looked pretty in pink as they flocked to theaters, channeling their inner Mattel doll, strutting to cinemas saturated in rouge and flaunting blond hair extensions.

Some even transformed their homes into their very own Malibu Dream Houses ahead of the premiere.

When Barbiecore hit the mainstream last year, Mattel execs couldn’t contain their excitement for the rose ambush.

“BarbieCore is the summer’s latest fashion trend influencing everything from clothing to home decor, and we are here for it,” Kim Culmone, the senior vice president and global head of design Barbie and fashion dolls at Mattel Inc., told The Post last year.

“Fashion is a form of self-expression and BarbieCore celebrates living boldly and authentically.”

Culmone added: “It’s been delightful seeing celebrities decked out in their best pink looks — Barbie would approve.”


Barbie fans taking photo in front of Oppenheimer poster
Fans of both films planned Barbenheimer double features on Friday.
AP

Ryan Gosling taking selfie with fans at premiere
Mattel previously told The Post that Barbie would “approve” of the Barbiecore looks.
Getty Images for Warner Bros.

Oppenheimer and Barbie movie posters
“Barbie” outperformed “Oppenheimer” in box office previews ahead of the double debut.
AP

The fuchsia fever fantasy, rated 89% from Rotten Tomatoes, has been hailed as “smart” and “idea-packed” as it juggled vivacious entertainment and existential crises while playing into corporate underpinnings.

But Ryan Gosling’s hyperbolic “Kenergy” wasn’t one size fits all — some critics panned the movie as “woke” and “man-hating” due to its inherently feminist plot line that juxtaposes the ideas of patriarchy and women empowerment.

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In recent years, Mattel’s Barbies have been slammed for promoting unrealistic female body expectations, despite being the doll that can do it all.


Greta Gerwig, Margot Robbie, Clara Amfo on stage with confetti and premiere
The “Barbie” press tour dazzled with life-size renditions of archival Barbie outfits, worn by the cast members on the pink carpet.
Getty Images for Warner Bros.

Oppenheimer premiere photo of Matt Damon, Emily Blunt, Florence Pugh and Cillian Murphy
“Oppenheimer” stars Matt Damon (from left), Emily Blunt, Cillian Murphy and Florence Pugh.
Anadolu Agency via Getty Images

Barbie figurines are sold as doctors, businesswomen, fashionistas, teachers, presidents and more, but their tiny waistlines and disproportionately long legs have come under fire for fostering body issues in young girls.

Ahead of its premiere, the “Barbie” cast and crew kept the storyline under wraps, only teasing the fantastic, plastic and cinematic world of Barbie Land and the vague crisis Margot Robbie’s “Stereotypical Barbie” character endures.

Robbie isn’t the only Barbie pretty in pink — Issa Rae, Kate McKinnon, Dua Lipa, Sharon Rooney, Nicola Coughlan and Alexandra Shipp portray various Barbie renditions and occupations.

There are also several versions of Ken, played by Simu Liu, Ncuti Gatwa, Scott Evans and Kingsley Ben-Adir.


Margot Robbie dressed as cowgirl Barbie in movie
The Barbiecore craze began last summer, when the cast of “Barbie” was spotted filming at Venice Beach.
AP

Cillian Murphy in Oppenheimer still
Murphy plays the role of J. Robert Oppenheimer, who works with scientists to develop the atomic bomb.
AP

The diversity, Robbie said, is what elicited her agreement to be in the blockbuster.

“I don’t think I would have wanted to attempt to make a Barbie film,” she told Time.

“I don’t think you should say, ‘This is the one version of what Barbie is, and that’s what women should aspire to be and look like and act like.’”

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