What is ‘freeze branding’? Doctors warn about trendy tattoo alternative: ‘Puts you at risk’
Sure, it’s a cool craze, but experts are giving it the cold shoulder. Reveling in wildly dangerous, stupid stunts is, frighteningly, on brand for daredevil youngsters. However, healthcare professionals are now warning gutsy Gen Zs that the “freeze branding” trend, tattooing human skin with icy-cold liquid nitrogen, “can land you in a lot of trouble.” Suarez, known to her … Read more