How SoundCloud won over Billy Eilish, Post Malone, Lil Nas X — and true music fans
Earlier this year, several hugely popular rappers — Lil Nas X, Lil Yachty, and Kid Laroi — each took to SoundCloud to release exclusive tracks that can only be listened to on the streaming platform. “Lil NAS X, unbeknownst to his label Columbia, unbeknownst to his management and unbeknownst to us, posted three exclusive tracks … Read more