What Tom Brady’s bosses want him to change in the Fox booth



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Fox Sports is apparently practicing patience while Tom Brady adjusts to his first year in the booth as their lead $375 million NFL analyst.

Brady, 47, is being coached up by Fox producers, who wanted him to incorporate more of what he’s seeing on the field into his commentary — and less intangibles, according to John Ourand’s latest Puck Newsletter.

Tom Brady in his first season with Fox Sports. X

Brady has shown progression and more animation across his first 10 games in the booth, focusing on the development of young players and veteran leadership in his commentary.

Fox insiders are said to be confident that Brady will continue to improve.

Brady signed a 10-year, $375 million deal with Fox Sports in May 2022. He took a year off in 2023 before joining play-by-play voice Kevin Burkhardt in the booth as Fox’s No. 1 broadcast duo this season.

In earlier weeks, Brady was quieter while getting his bearings in the booth.

He’s fine-tuned some silent gaps and delayed responses to plays and has seemed more comfortable on the mic as the weeks progressed.

Tom Brady throws a pass prior to a game between the Chicago Bears and the Green Bay Packers at Soldier Field on November 17, 2024 in Chicago, Illinois. Getty Images
Fox Sports announcers Kevin Burkhardt, Tom Brady, and Tom Rinaldi talk prior to a game between the Chicago Bears and the Green Bay Packers at Soldier Field on November 17, 2024 in Chicago, Illinois. Getty Images

Brady’s new gig has come into question due to his NFL ownership.

The future Hall of Famer agreed to acquire a minority stake in the Raiders back in May 2023, but the deal was delayed due to questions about Brady’s role in the media.

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Many — including Pro Football Talk’s Mike Florio and Dan Patrick — have questioned how Brady can juggle both due to restrictions put on his media role by the league.

Tom Brady walks across the field before the game between the San Francisco 49ers and the Green Bay Packers at Lambeau Field on November 24, 2024 in Green Bay, Wisconsin. Getty Images

Brady has to follow a different set of rules as a broadcaster now that he is an NFL owner.

He can’t enter team locker rooms and he can’t publicly critique officials, among other things — which Patrick said he believes are the “Tom Brady rules” put in place by the NFL so that he can juggle both jobs.

Brady retired after winning seven Super Bowls across 23 seasons in 2023.



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