Kanye West seems perched to cash in with Donda Doves sportswear products now that his new Donda Academy is open
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Kanye West seems interested in expanding his Donda Sports brand now that his Donda Academy is officially open.
The Christian Academy located in the Simi Valley near Los Angeles and named after the rapper’s late mother welcomed its first students August 31.
Documents obtained by TMZ indicate the Grammy winner, 45, is looking to cash in on merchandise with the Donda brand.
Donda: Kanye West, 45, seems perched to cash in on merchandise stemming from his new Donda Academy. Trademark documents indicate he wants to create a variety of merchandise under the Donda umbrella; seen in May in New York City
The Praise God artist’s company, Mascotte Holdings, has filed for several new trademarks that would lock up the rights to put the Donda Sports name on apparel such as shirts, jackets, hats, shoes and other clothes.
He also wants to brand bags of all varieties, as well as hip bags, luggage, wallets, umbrellas and blankets.
Additionally, there are papers that indicate plans to expand Dove Sports, named after the school’s mascot.
Trademarks: The Praise God artist has applied for a variety of trademarks for products such as shirts, jackets, hats, shoes and other clothes, as well as hip bags, luggage, wallets, umbrellas and blankets; seen in November 2021 in Los Angeles
Doves: The Donda Doves were featured on the cover of Slam recently. Their uniforms could indicate a notion of what is to come in terms of Doves branded merchandise
The Dove Sports label would give him exclusive rights to create athletic services such as training sessions, competitions, tournaments, camps, seminars, field trips and even traditional educational frameworks, including classes, workshops and seminars under the umbrella of the label.
The Donda Doves brand would allow the Eazy rapper to put the label on equipment, including baseball bats, basketballs, hockey pucks and more.
The plan appeared for the brand to extend beyond the school, allowing fans to buy their own Doves posters, mugs and sporting goods in Doves’ online retail stores.
First day: Kanye shared a photo on Facebook from the first day of Donda Academy, named for his late mother writing, The Doves first day at Donda praise God. Their uniforms may give a glimpse into future merchandising plans
Pictures from the cover of Slam, featuring Kanye and the Donda Doves basketball team may give an indication as to what some of the sports gear would look like.
The players are in their team uniform which is white with the Dove logo on the shirt above their player numbers.
A photo from Kanye’s Facebook page celebrating the academy’s opening day, could give further insight to his plans. The students are attired in loose fitting black pants and long sleeve T-shirts with white wings on the back.