Breast reductions will surge in 2024 as boob lift regret rises, plastic surgeon says


The itty bitty committee is currently accepting new members.

Plastic surgeon Marc Pacifico, the president of the British Association of Aesthetic Plastic Surgeons, predicts breast reductions will be the hottest cosmetic procedure of 2024, preferring “shape over size,” he told the Daily Mail.

Once-desired double-Ds have now seemed to have fallen out of favor among young women, despite the high demand for augmentations from Gen Z clients last year.

When Kylie Jenner opened up about her breast regret, saying that she wished she “never got them done,” her remarks were echoed by a chorus of other women who lamented their rash decision.

“When I got my boobs done, the beauty trend was all about having the Kardashian look — big boobs and a big butt,” influencer Alyssa McKay previously told The Post.

“I wish I would have waited and thought about whether surgery was something I really wanted to do,” she continued, “or if I just thought I needed a certain look.”


A gloved surgeon holds a silicone breast implant in front of a client. Concept of the beauty industry and cosmetic plastic surgery.
As more women share their breast regret, plastic surgeons expect a surge in breast reductions and implant removals this year. Artem Bruk – stock.adobe.com

Scores of women have shared their plastics remorse and, for some, their tales of removal, following a larger trend of aesthetics reversal, with celebrities like Tori Spelling, Blac Chyna and Chrissy Teigen removing their implants.

Pacifico believes the trend will continue to soar in 2024, with chief complaints among the well-endowed being pain with heavy implants or breast restoration after having children.

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“Post-pregnancy patients who would like their breast restored to how they were before she was breastfeeding and before she lost breast volume rather than that ‘Love Island type,’” he explained.

The UK surgeon also anticipates a rise in combined face and neck lifts after eagle-eyed social media users outed those who had the former due to the lack of taut skin around the décolletage.


A doctor's hand holding a silicone breast implant near a female patient.
After Kylie Jenner shared her remorse post-augmentation, TikTokers have followed suit, opening up about their own surgeries. H_Ko – stock.adobe.com

“Without a good, harmonious improvement in someone’s neck, a facelift doesn’t look as good as it could or as natural as it could,” Pacifico said.

“If you haven’t got a good neck, and you’ve got a good face, we can spot immediately that something’s not quite right.”

In an ideal world, cosmetic surgery should not be noticeable; rather, the patient should look “very natural, very fresh.”



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