American Airlines to roll out free, ‘essential’ perk for loyalty program members

American Airlines to roll out free, ‘essential’ perk for loyalty program members

American Airlines said Tuesday it would launch free in-flight Wi-Fi in partnership with telecom firm AT&T for customers enrolled in the carrier’s loyalty program. Airlines are increasingly competing on free onboard internet access as they vie for loyalty-driven customers. “Free high-speed Wi-Fi isn’t just a perk — it’s essential for today’s travelers,” Heather Garboden, chief customer officer of … Read more