How the world’s richest people signal their wealth in 2024: Diamonds are out, Lays chips are in — and bags with zippers make you look poor

How the world’s richest people signal their wealth in 2024: Diamonds are out, Lays chips are in — and bags with zippers make you look poor

A bag of Lays and a $106,000 watch? In an age where quiet luxury reigns supreme, the ultra-rich have found new and subtle ways to signal their status, opting for unassuming snacks and seemingly inconspicuous jewelry. When it comes to wristwear, the 0.1% are abandoning obvious markers of wealth, instead opting for accessories only recognized … Read more