Want free McDonald’s hamburgers for a year? You’ll have to stop the “ultimate burger-stealing heist” first.
The fast food chain announced the ultimate challenge for burger lovers: Catch the infamous bandit and you could win a year of free McDonald’s burgers.
The Hamburglar has hit the road to get his hand on “America’s Most Wanted Burger,” according to a news release, and McDonald’s fans have to stop him.
But the McD’s character has upped his theft game with a never-before-seen getaway car dubbed the “Burgercuda.”
The Burgercuda is a custom 1970 Plymouth Barracuda — and those who spot the vehicle will be able to get their prize.
If you spot the car, scan the vehicle’s code to get rewarded with an Arch Card, as well as Hamburglar-inspired swag.
The idea is to get a taste of McDonald’s newly updated burgers — “the hottest, juiciest and tastiest classic burgers ever” — before Hamburglar does.
The burgers “with perfectly melted cheese, new soft, pillowy buns and a juicier flavor from adding white onions to the patties while they’re still on the grill” began to roll out last year, and they have finally made their way to all locations nationwide.
“McDonald’s built a legacy on serving delicious burgers, but anytime we have an opportunity to make the best even better, we take it,” said Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald’s.
“It’s no surprise these changes caught the attention of our biggest burger fan – the Hamburglar. We’re excited for fans to join in on the fun as they look for him on his burger-stealing spree. You never know where he’ll pop up next.”
Hamburglar’s getaway car should be easy for those on the lookout to spot with its unique custom features.
Both the car’s interior and exterior are donned with Hamburglar’s iconic black-and-white strips with red detailing throughout the car, and his logo is portrayed on the headrests.
The car also features bun-like hubcaps, a spare tire disguised as a giant cheeseburger and a hidden burger warmer “to ensure his stash stays perfectly hot, juicy and tasty.”
Hamburglar’s signature catchphrase — “robble, robble” — appears on the hood scoop and license plate as “RBL RBL.”
Don’t worry if you can’t catch the burger bandit, though — fans anywhere can enter the contest at spothamburglar.com
“So, keep your eyes peeled for the Burgercuda and head to your nearest McDonald’s to try America’s most wanted burger for yourself…before a certain someone beats you to it. Robble, robble,” the release said.
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