They’re driving lots of clicks.
A Saratoga County car dealership has amassed sudden viral fame over a mockumentary-style video series evoking the dry humor of 2000s hit show “The Office.”
The two to three-minute clips featuring employees of Mohawk Chevrolet in Ballston Spa have already received millions of views on social media — an astonishing result for creator Grace Kerber, a 23-year-old working her first job out of college.
Kerber, who produces and stars in the series, told The Post that “never in a million years” did she expect to become famous on TikTok when she signed on as a content creator last fall, posting traditional showroom walkthroughs and the like.
One day, the University of Kentucky grad and a colleague decided to have a little fun by hiding miniature ducks around the office for people to find. The stunt caused so much good-hearted hoopla, a conversation began about posting a video of the incident online.
“My teammates and I knew we had to make some sort of content with that,” Kerber said. “A mockumentary style, mini-episode just felt right.”
Thus in late June, “The Dealership” — now a weekly social media series with new episodes every Tuesdays — was born, starting with an account of the quack attack incident.
And, it didn’t take long for things to get serious.
The clips began to receive national attention and started raking in millions of views by Episode 5, when Kerber demonstrates the plight of short people trying to drive gigantic pickup trucks.
“That did definitely happen, I could not park that truck,” she confessed, also admitting most of the show is based on real, silly things witnessed at work.
Kerber now spends time throughout the week brainstorming with co-star Ben Bushen, who also serves as cameraman and editor.
The plots are scripted loosely and kept low-pressure simply because they “come out more naturally” that way, Kerber said.
“It’s definitely our favorite day of the week when we make these,” she admitted.
Since the series, the dealership’s TikTok follower count is now close to 100,000.
When Kerber started, it was around 3,000.
The sudden star told The Post that people have stopped by just to meet the cast of the series, which has enjoyed immense support online.
“Mohawk Chevrolet needs to get picked up by Netflix ASAP because I can’t stop watching these,” wrote one fan.
“Never fire this marketing team,” added another.
Chevy’s corporate account chimed in recently, writing “Watch out, Hollywood” in response to the pickup truck episode.
Kerber teased that her team might “expand on that” in a future collaboration with the brand.
Buckle up, America.
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