Bali cracks down on visa rules for influencers and content creators



Indonesia has introduced new visa rules targeting foreign influencers and content creators in Bali on tourist visas.

SmartTraveller warned Australian content creators entering Indonesia to make sure they had the correct visa to work.

Anyone who posts content online for revenue, payment, sponsorship or other commercial purposes on a tourist visa is in breach of their visa conditions — even if content is published after they have left the island nation.

“It’s illegal to work, conduct research or volunteer if you’re on a tourist visa,” the website warned.

“Ensure you have the right visa for your trip.”

Women take photos at the Tegallalang rice terraces near Ubud in Bali on Nov. 5, 2025. AFP via Getty Images
The new visa rules apply to those who post content online for revenue, payment, sponsorship or other commercial purposes. AFP via Getty Images

Dozens of foreigners in Bali have been detained by the Dharma Dewata Immigration Patrol Task Force, who actively monitor social media and patrol known hotspots in Canggu and Ubud, Bali Info reported.

Penalties include fines and deportation to lifetime bans from entering Indonesia.

The Directorate of Immigration’s general head of Bali, regional officer Felucia Sengky Ratna, told the media that the new laws were introduced to protect Bali’s tourism industry.

Tourists enjoy their holiday at Kuta beach near Denpasar on Indonesia’s resort island of Bali on April 8, 2026. AFP via Getty Images
Balinese Hindus performing the sacred Ngerebong tradition at Pura Agung Petilan in Kesiman on July 5, 2026. ZUMAPRESS.com

“This oversight is carried out comprehensively to maintain security and stability,” she said.

Influencers and content creators have been warned to check they have the correct visa before entering Bali.

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Working in the island nation on a tourist visa is one of the most common reasons foreigners are deported from Bali, Indonesia Immigration warned in a social media post.

Tourists walk along Bali Hai Pier in Pattaya on July 3, 2026. AFP via Getty Images

“It is not always about payment. Immigration authorities may look at the purpose of stay, the type of activity, and whether there is economic value behind it,” a post stated.

Activities include professional services such as make-up artists, photographers, product endorsement and promotion on social media — even if the work is unpaid and involves benefits.



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