This grandmother is udder-ly inappropriate.
A 96-year-old Iowa woman went viral on TikTok last month for reciting a racy “street slogan” for a centuries-old evaporated milk product.
Holding up a can of Carnation Milk, Helen Ernst rattled off the crude, once-popular, jingle for her daughter — and, eventually, more than 17 million viewers.
“Carnation Milk, the best in the land. Comes in a tin with a red and white band,” Ernst effortlessly chanted in a November clip.
“No t–s to pull, no hay to pitch, just punch two holes in the son of a b—h.”
The video ended with Ernst’s daughter laughing at the provocative “street slogan,” which Ernst remembered from childhood.
Ernst, who has since been lovingly dubbed Grandma Helen, said she learned the chant “before television.” The song’s return to popular parlance via social media allowed others to reminisce about their memories of the long-lost jingle.
“omg! my dad used to tell me this and I hadn’t heard it since he passed. made my day!” one viewer wrote.
“My dad passed away last October. He used to sing this jingle when I was a kid. I couldn’t remember all the words. Thank you!” wrote another.
“I have been married to my husband for 39 years and he is the only other person I’ve heard say that,” one woman said.
The bawdy rhyme originated from a slogan-writing contest that Carnation hosted in 1946 when evaporated milk was hitting the shelves of grocery stores nationwide, the company’s brand manager confirmed.
Although the submission didn’t win the advertising campaign for “obvious reasons,” the company loved it so much that they awarded the writer $1,000 — a fifth of the winning prize and equivalent to nearly $17,000 today.
Dozens of viewers urged the Carnation brand to re-integrate the risque song into its marketing and to name Grandma Helen as its new spokesperson.
Instead, the company gave Ernst a $5,000 check and a basket of product merch, sponsored her family’s Thanksgiving dinner and flew her granddaughter in to celebrate the holiday with her now-famous grandmother.
The company has also unveiled a plethora of Grandma Helen merchandise — hoodies, T-shirts, coffee mugs, totes and more depicting the image of Ernst holding the can along with the text of the racy, though censored, song.
All proceeds from the batch will go towards repairing the damaged sidewalk outside Ernst’s home, the company said.
“We appreciate you so much for bringing it back to life,” Megan, Carnations’ brand manager, said about the jingle.
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