Jim Nantz gives peek at CBS’ Taylor Swift process ahead of Super Bowl 2024

Jim Nantz gives peek at CBS’ Taylor Swift process ahead of Super Bowl 2024



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There is zero discussion about Taylor Swift before CBS’ NFL broadcasts, according to lead play-by-play announcer Jim Nantz.

CBS is broadcasting Super Bowl 2024 on Sunday at Allegiant Stadium in Las Vegas, where the reigning champion Kansas City Chiefs will take on the San Francisco 49ers — and all eyes will be on the big game as fans await the arrival of Taylor Swift, who’s dating Chiefs tight end Travis Kelce.

During an appearance on “The Dan Patrick Show,” Nantz was asked about how much planning goes into games when Swift is present, and he explained that he has “zero” say in how often Swift is shown on the broadcast.

“I react,” Nantz said. “I don’t tell Mike Arnold [lead director for NFL games on CBS], our director, how to do his job.”

Patrick then asked “how much is too much and how much is not enough in your opinion” for the Super Bowl.

Jim Nantz on the “The Dan Patrick Show” on Feb. 7, 2024. X

“Listen, it’s about instincts,” Nantz said. “It’s gotta be a feel thing. You know, Kelce makes a big play, [Arnold’s] gonna cut to her for a second or two. That doesn’t mean it needs commentary with that shot. It just blends in with the replay, another crowd shot.

“But I’ve never said on a call switch, ‘Give me a shot of Taylor right now!’”

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Nantz went on to explain that he doesn’t understand why some are so against Swift being featured on television during Chiefs games.

Taylor Swift and Brittany Mahomes celebrate a touchdown during the Chiefs-Chargers game at GEHA Field at Arrowhead Stadium on Oct. 22, 2023 in Kansas City, Missouri, a CBS broadcast. Getty Images

“There’s been this uproar about how much we’re showing her, and I don’t get it,” Nantz said. “At the AFC Championship game, Travis had a huge part in their win, and they cut to her a number of times, but in the end, someone did this study on it. It was 44 seconds was how long she was on our three-hour, 15-minute broadcast.

“So he has great judgment, our director, and so does our producer [Jim Rickhoff.] They’ll figure it out. There’s not a single word said about, ‘We’re gonna show her here, here, and here.’ And I’ve probably, 99 percent of the time, ’cause I’ve had eight games with her present. I don’t even reference the fact, ‘Well, there’s Taylor!’”

Nantz also brought up how Tony Romo, his partner in the booth, has referred to Swift as Kelce’s wife on a a number of occasions on the broadcast.

Jim Nantz on the “The Dan Patrick Show” on Feb. 7, 2024. X

“Tony’s had a few times where he’s jokingly said, ‘Well, there’s his wife!’ I said, ‘What? Not yet! Do you know something we don’t know?’ But it’s all part of the shtick,” Nantz said.

Nantz, who’s been the lead play-by-play announcer for the NFL on CBS since 2004, will call his seventh Super Bowl on Sunday, when the big game is played in Las Vegas for the first time.

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Swift is expected to attend, according to Page Six, which said she will travel from Tokyo to Las Vegas right after her concert the night prior.

Travis Kelce #87 of the Kansas City Chiefs celebrates with Taylor Swift after a 17-10 victory against the Baltimore Ravens in the AFC Championship Game at M&T Bank Stadium on January 28, 2024 in Baltimore, Maryland. Getty Images

Kelce cast doubt on whether Swift will make it Wednesday while talking with media at Super Bowl 2024.

When asked if Swift had given him a “pep talk” before the big game, the All-Pro tight end said, “She’s just working on entertaining them, making sure she’s ready for her performances and everything, but the Super Bowl, we’ll worry about if she can make it.”



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