Warner Bros. Discovery revives HBO Max branding in bid for more subscribers

Warner Bros. Discovery revives HBO Max branding in bid for more subscribers

Warner Bros Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service two years ago. The company will rebrand its streaming platform as HBO Max this summer, betting that the iconic brand’s global reputation will drive subscriber growth as it expands internationally. The return to HBO Max also marks an “implicit promise” by … Read more

Max streaming service is latest to hike prices — here’s how much it will cost you

Max streaming service is latest to hike prices — here’s how much it will cost you

Warner Bros. Discovery on Tuesday raised the price for the ad-free subscription to its Max streaming service. The move, which will take effect immediately for new subscribers, hikes the monthly ad-free plan’s price by $1 to $16.99 a month. It will also increase the annual ad-free plan price by $20 to an annual cost of $169.99. Prices for … Read more

Charles Barkley: TNT execs ‘know better’ than to bother me over frequent attacks

Charles Barkley: TNT execs ‘know better’ than to bother me over frequent attacks

Charles Barkley has no concerns about getting an earful from his bosses for publicly airing grievances as he stews over TNT’s handling of its NBA rights negotiations. With TNT’s parent company Warner Bros. Discovery reportedly on the brink of losing its NBA rights, the 61-year-old Hall of Famer has gone on the offensive in multiple … Read more

TNT’s potential nuclear option to block Amazon from getting NBA rights

TNT’s potential nuclear option to block Amazon from getting NBA rights

Obituaries for TNT’s NBA coverage might be premature. The NBA’s television deal with Warner Bros. Discovery’s TNT and Disney’s ABC and ESPN expires after next season, and there has been a lot of speculation that TNT would lose out on the game of musical chairs in favor of new deals with Comcast’s NBC and Amazon. … Read more

Ezra Miller met with Warner Bros. to make nice about The Flash

Ezra Miller met with Warner Bros. to make nice about The Flash

Ezra Millerphoto, John Phillips ,Getty Images, Warner Bros. current public relations problem with flamboyant Star Ezra Miller—aka “PR Problem Number 834” Victims Warner Bros. Discovery at the Moment”—Maybe Have Reached a Certain Level In the end. To heartMiller (who has been the subject of a veritable clown-level of lawsuits and reports of alleged criminal behavior … Read more