Sure, it’s a cool craze, but experts are giving it the cold shoulder. Reveling in wildly dangerous, stupid stunts is, frighteningly, on brand for daredevil youngsters. However, healthcare professionals are now warning gutsy Gen Zs that the “freeze branding” trend, tattooing human skin with icy-cold liquid nitrogen, “can land you in a lot of trouble.” Suarez, known to her … Read more
Warner Bros Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service two years ago. The company will rebrand its streaming platform as HBO Max this summer, betting that the iconic brand’s global reputation will drive subscriber growth as it expands internationally. The return to HBO Max also marks an “implicit promise” by … Read more
Miami developers have expanded the branding of their luxury condos from high-end cars and famous designers to include world-class chefs, and even posh wellness centers, to lure buyers, Side Dish has learned The city’s booming skyline, which features residential towers named for Porsche and Bentley as well as Armani/Casa, will soon be joined by a … Read more