Once glamorous celebrity vacation hotspot is now overpriced and overrun with tourists and influencers: ‘Descended like locusts’
The South of France used to radiate an effortless je ne sais quoi. Today, it’s radiating content creation. Once synonymous with understated glamour, Brigitte Bardot-era beach clubs and impossibly chic Europeans escaping the spotlight, St. Tropez has become the latest victim of overtourism, influencer culture, and luxury brands chasing viral visibility. Summer is always a … Read more
