Stagwell CEO Mark Penn on how Sport Beach became ultimate Cannes Lions destination for athletes and celebs: ‘Bigger and better’
CANNES — The hottest ticket at Cannes Lions was Stagwell’s Sport Beach. For the third straight year, the multi-day sports, fandom and marketing event returned to the Cannes International Festival of Creativity — and, for the first time, served as the “official sports partner” of the festival from June 16-19. It was the premier destination … Read more