Topps

Exclusive | How Topps beat everyone to the LeBron James-76ers decision — and blindsided NBA

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Exclusive | How Topps beat everyone to the LeBron James-76ers decision — and blindsided NBA

The NBA spent all summer waiting on LeBron James’ free agency decision, and the scoop went to a trading card company. News of James’ two-year agreement with the 76ers was printed on cardboard and posted by the Topps social media team in conjunction with James in a collaborative Instagram post before any reporter or even … Read more

Exclusive | Matthew Stafford needles traitorous ‘Aunt Amy’ in hilarious new Topps ad

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Exclusive | Matthew Stafford needles traitorous ‘Aunt Amy’ in hilarious new Topps ad

Huddled around a small monitor inside a modest hobby shop near the Santa Monica Mountains, Andrew Goodman and Brian Terwilliger each cracked small smiles.  Matthew Stafford had just improvised a line in front of cameras, and Goodman and Terwilliger, Topps executives who help oversee storytelling campaigns for the card giant, just couldn’t believe it. “He … Read more