There comes a time in all of our lives when we must confront the question: how much cheese is too much cheese? If Burger King in Thailand is to be believed, the limit (allegedly) does not exist.
The fast food giant has caused a stir this week with its latest offering, “The Real Cheeseburger”, a burger with no meat or condiments, and a cardiac arrest-inducing amount of American cheese (20 slices, to be exact) sandwiched inside a sesame seed bun.
It sounds almost too revolting to be real. But Burger King insisted in a social media post on Sunday – when the “burger” landed on menus – that the monstrosity is, indeed, legitimate.
“This is no joke. This is for real,” it wrote on Facebook. “The real cheeseburger is full of flavor for those who love cheese.”
Launching at a reduced price of 109 Thai baht ($4.70), The Real Cheeseburger swiftly went viral, with dozens of people flocking to Burger King for a taste after seeing it on social media.
At one branch in Bangkok, CNN reported a shift manager was overheard saying the product was so popular the outlet had to stop accepting delivery orders so they could have enough stock left for walk-in diners.
But a viral sensation does not, a delicious meal, make. Most customers who’ve tried the burger and then shared their thoughts online have struggled to make it through more than a few bites.
In a damning review of The Real Cheeseburger for Lifestyle Asia, reporter Eric E Surbano admitted that two mouthfuls “were all I could endure before chucking it into the bin”.
“It sucks … It is horrid. It isn’t really shocking that it’s bad. It’s literally burger bun, 20 slices of cheese, and burger bun. There’s no sauce,” he wrote.
“It was as revolting as you thought it would be: dry, a shock to the digestive system, and literally a thousand calories worth of unnecessary processed cheese. That’s another thing: for something called the ‘Real Cheeseburger’, there’s nothing real about any of the cheese here.”
Surbano added the experience left him wondering “why Burger King thought of this aside from the viral aspect of it”.
“Perhaps they just have a surplus of cheese lying around. Perhaps they just hate us.”
There comes a time in all of our lives when we must confront the question: how much cheese is too much cheese? If Burger King in Thailand is to be believed, the limit (allegedly) does not exist.
The fast food giant – which is the international counterpart of Australia’s Hungry Jacks – has caused a stir this week with its latest offering, “The Real Cheeseburger,” a burger with no meat or condiments, and a cardiac arrest-inducing amount of American cheese (20 slices, to be exact) sandwiched inside a sesame seed bun.
It sounds almost too revolting to be real. But Burger King insisted in a social media post on Sunday – when the “burger” landed on menus – that the monstrosity is, indeed, legitimate.
“This is no joke. This is for real,” it wrote on Facebook. “The real cheeseburger is full of flavor for those who love cheese.”
Launching at a reduced price of 109 Thai baht ($4.70), The Real Cheeseburger swiftly went viral, with dozens of people flocking to Burger King for a taste after seeing it on social media.
At one branch in Bangkok, CNN reported a shift manager was overheard saying the product was so popular the outlet had to stop accepting delivery orders so they could have enough stock left for walk-in diners.
But a viral sensation does not, a delicious meal, make. Most customers who’ve tried the burger and then shared their thoughts online have struggled to make it through more than a few bites.
In a damning review of The Real Cheeseburger for Lifestyle Asia, reporter Eric E Surbano admitted that two mouthfuls “were all I could endure before chucking it into the bin”.
“It sucks … It is horrid. It isn’t really shocking that it’s bad. It’s literally burger bun, 20 slices of cheese, and burger bun. There’s no sauce,” he wrote.
“It was as revolting as you thought it would be: dry, a shock to the digestive system, and literally a thousand calories worth of unnecessary processed cheese. That’s another thing: for something called the ‘Real Cheeseburger’, there’s nothing real about any of the cheese here.”
Surbano added the experience left him wondering “why Burger King thought of this aside from the viral aspect of it”.
“Perhaps they just have a surplus of cheese lying around. Perhaps they just hate us.”
Popular Thai travel guide and blogger, Richard Barrow, also admitted on Twitter that he “struggled eating even half of this ‘burger’”.
“A trend in #Thailand is to put cheese on literally everything. Now Burger King has joined in with the Real Cheese Burger. Though I think they forgot the meat,” he wrote.
“I love cheese but I struggled eating even half of this ‘burger’. Maybe I should grill the other half? What do you think?”
Those sampling the burger in-store didn’t have anything better to say.
One customer, IT engineer Im Jeepetch, told CNN she tried the burger after seeing it on social media. Despite being a self-confessed cheese fiend, “this was a bit too much”.
“I could only finish half of it. This is an insane amount of cheese added into one burger. Food is good when things are at the right combination.”
Jeepetch said she wouldn’t order The Real Cheeseburger again.
Another diner, skincare entrepreneur Alisa Chuengviroj, agreed, telling CNN it was “too intense”.
“I may not try it again. I like a few slices of cheese in my burger but not this much.”
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