Everything is in a pickle.
Jimmy John’s has revealed its latest menu item that pickle lovers everywhere are sure to be relishing over.
On Oct. 24, the restaurant announced the Picklewich, an innovation that combines their signature sandwiches with their fan-favorite Jimmy Pickles.
As the name suggests, the Picklewich is a sandwich that uses pickles instead of bread.
The Picklewich will be available to customers nationwide starting Oct. 28 through Nov. 14 in two options, both with typical sub ingredients inside a giant hollowed-out kosher dill pickle.
The Vito Picklewich contains salami, capocollo and provolone cheese, lettuce, tomato, onion, oregano-basil, and oil and vinegar — just like their classic Vito sandwich.
The Turkey Picklewich has turkey, provolone, lettuce and tomato.
And to pair with the pickle sandwiches, Jimmy John’s is bringing back the fan-favorite Pickle Jimmy Chips, pickle-flavored potato chips.
To celebrate, the brand teamed up with the pickle queen, or pickle-witch, rather, Nicole “Snooki” Polizzi, for a new video.
“I love pickles — they’re my thing. And a pickle sandwich? Dream come true. It’s like Jimmy John’s made the new Picklewich just for me!” Snooki said in a statement. “The Vito Picklewich is my favorite. But if you’re a pickle lover, you need to try both!”
Customers part of the reward program can grab the new Picklewich for 50% off on National Sandwich Day, Nov. 3, when they purchase any 8-inch sandwich.
If you’re not a pickle fan, customers can still participate in National Sandwich Day by ordering an 8-inch sandwich and making it a combo for free any time after 2 p.m.
Jimmy John’s isn’t the only sandwich joint hopping on pickle mania.
Local New York deli Seven Brothers Gourmet in Oceanside, Long Island, has been making pickle sandwiches since January and went viral this summer thanks to TikTok. The deli sells around 250 of them a day.
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