Exclusive | Struggling Santa Monica’s sudden bakery boom – with $7 croissants and 45-minute wait times
The early bird gets the croissant. While many Santa Monica businesses are struggling to keep their doors open, a handful of wildly popular bakeries are bucking the trend — drawing pastry obsessed customers out of bed before sunrise and selling out of their buttery creations by lunchtime. The city’s latest success story is Matilda, which … Read more
