‘The White Lotus,’ ‘Severance’ and ‘The Handmaid’s Tale’ show what happens when brand collabs go wrong
It’s off brand. Every so often, a TV show or movie has a brand-tie in that misses the point. For instance, the hit AppleTV+ show “Severance” is essentially about how work is hell…but the show’s official podcast is filled with ads for work-related platforms. The iconic red cloaks on “The Handmaid’s Tale” are used to … Read more