LA brand that charges $165 for sweatpants blasted after homeless man seen sleeping in store: ‘He gets aggressive’

You don’t always get what you pay for. An expensive Los Angeles brand was recently roasted after a homeless man was caught catching Z’s inside the store. The California lifestyle brand — Aviator Nation — is known for its 1970s style hoodies, matching sets and sweatpants that will set you back $165. Lizzy Benichou, who … Read more

Australian activewear brand shuts down after receiving backlash from ‘gym shaming’ video

An online activewear brand has announced its closure after facing online backlash earlier this year. SUAVE, owned by Connor Wright and his wife Chloe, began operations in Perth in 2023. Back in May, the couple issued an apology after Mrs. Wright shared a personal Snapchat that many accused of “shaming” a man while he was … Read more

AI used to design brand new viruses — but experts fear a lot could go wrong: ‘Urgent biosafety questions’

AI used to design brand new viruses — but experts fear a lot could go wrong: ‘Urgent biosafety questions’

Researchers used artificial intelligence to create 16 new viruses capable of being reproduced in a lab to fight antibiotic resistant infections — but experts warn that the computer-made pathogens pose “urgent” safety risks, including fears it could be used to create bioweapons. The Stanford University experiment used an AI model known as Evo1 and Evo2, … Read more

Iconic California booze brand closing taprooms in doomed location

Iconic California booze brand closing taprooms in doomed location

JuneShine’s hometown happy hour is officially last call. The San Diego-born hard kombucha brand is closing its final company-owned tasting rooms just months after pulling the plug on local brewing, capping a fizzy retreat that leaves the once high-flying beverage darling without a single company-run taproom in the US. The company announced this week that … Read more

Staggering amount ‘Spider-Man: Brand New Day’ could make in its opening weekend as critics shower praise

Staggering amount ‘Spider-Man: Brand New Day’ could make in its opening weekend as critics shower praise

The Marvel Cinematic Universe (MCU) expands once again this weekend with the arrival of “Spider-Man: Brand New Day,” hitting theaters on Friday, which could have one of the biggest box office debuts ever. Tom Holland returns as Peter Parker/Spider-Man, who is trying to move on after the events of 2024’s “Spider-Man: No Way Home,” which … Read more

‘Spider-Man: Brand New Day’ review: Marvel’s only good series is back after 5 long years

‘Spider-Man: Brand New Day’ review: Marvel’s only good series is back after 5 long years

movie review SPIDER-MAN: BRAND NEW DAY Running time: 145 minutes. Rated PG-13 (sequences of action/violence and some language). In theaters July 31. The entire world has forgotten about Peter Parker. However, back in our reality, the planet has definitely not blanked on “Spider-Man.”  Even taking into account the Marvel Cinematic Universe’s crises in recent years, … Read more

Neither arrest nor social media bans have stopped Andrew Tate’s influence over young men — as loyal fans keep his brand going

Neither arrest nor social media bans have stopped Andrew Tate’s influence over young men — as loyal fans keep his brand going

Not even a whopping 59 criminal charges against manosphere influencer Andrew Tate and his brother, Tristan, can snuff out their reach. In fact, the controversy may have only activated their young fanbase. It all may come as a surprise to parents who assume that the brothers’ multiple arrests meant their sons are no longer being … Read more

Krispy Kreme teams up with fan-favorite cookie brand for a dream donut collab: ‘Already drooling’

Krispy Kreme teams up with fan-favorite cookie brand for a dream donut collab: ‘Already drooling’

If you are “scouting” the best donut this summer, look no further than Krispy Kreme.  Even in the off-season for Girl Scout Cookies, fans can finally get their fix in Krispy Kreme’s new collab. Starting today, Krispy Kreme is releasing a limited-edition “Girl Scout Cookie Inspired Dozen,” featuring three new donut flavors inspired by the … Read more

America’s most-searched ice cream brand may surprise you — and there’s a healthy reason why

America’s most-searched ice cream brand may surprise you — and there’s a healthy reason why

As Americans celebrate National Ice Cream Month this July, the brand they’re searching for most online is one that takes an unconventional approach to making frozen desserts. Halo Top was the most-searched ice cream brand from April 2025 through April 2026, according to Google search trends from all 50 states and Washington, D.C., analyzed in a study … Read more

KFC unveils brand overhaul with modern open-concept restaurant design

KFC unveils brand overhaul with modern open-concept restaurant design

KFC is rolling out a brand overhaul that includes an expanded menu and modernized branding and restaurant designs. “The brand is set to open a new generation of spaces designed for hospitality, not just efficiency, with environments that feel more dynamic and adapt throughout the day to meet different occasions,” the fried chicken chain announced in a … Read more

Applebees brings back its budget-friendly booze favorite for just 31 days — as closures roil brand

Applebees brings back its budget-friendly booze favorite for just 31 days — as closures roil brand

Applebee’s is bringing back its fan-favorite $1 margaritas for one month only — as the struggling chain tries to shake off a wave of closures with a budget-friendly buzz. The Dollarita returns July 1 and will be available for dine-in customers 21 and older at participating locations nationwide through the end of the month, the company … Read more

Brand New announces ‘The Devil and God Tour’ with Barclays show. Get tickets

Brand New announces ‘The Devil and God Tour’ with Barclays show. Get tickets

SeatGeek is the official music concert Ticketing Partner of the New York Post. We may receive revenue from this partnership for sharing this content and/or when you make a purchase. Featured pricing is subject to change. Brand New is looking backwards. Starting in late September, Jesse Lacey’s beloved emo outfit will celebrate the 20th anniversary … Read more

The hottest World Cup WAGS taking social media by storm with millions of followers and massive brand deals 

The hottest World Cup WAGS taking social media by storm with millions of followers and massive brand deals 

Step aside, fellas — all eyes are on the World Cup ladies. As the 2026 FIFA World Cup kicks off on American soil for the first time in 32 years, the wives and girlfriends of soccer’s biggest names are commanding attention — not just for their supermodel looks or glam style, but because they’ve become … Read more

Lucy Rohden moving on from ‘The Dan Le Batard Show’ to build her own brand

Lucy Rohden moving on from ‘The Dan Le Batard Show’ to build her own brand

Lucy Rohden is moving on from “The Dan Le Batard Show.” In a video posted to X, she said that while she had plenty of good opportunities with the talk show, it was the right time to go in another direction. “Sometimes it’s just time. Sometimes things just run their course,” said Rohden, who joined … Read more

Oura gets skinny: Biohacker-backed brand makes history with ‘world’s smallest smart ring’

Oura gets skinny: Biohacker-backed brand makes history with ‘world’s smallest smart ring’

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Oura is expanding its leading smart ring lineup by shrinking its best-selling design. The Finnish smart ring brand, popular with all kinds of wellness enthusiasts, biohackers and celebrities — including … Read more

MAHA makeover: Iconic bread brand drops new ‘cleaner’ recipe

MAHA makeover: Iconic bread brand drops new ‘cleaner’ recipe

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. It’s time to get that bread — or better bread, that is. Nature’s Own, the popular grocery-store bread brand known for its soft texture, has launched its new “Breaducator” campaign … Read more

Buzzy K-beauty brand is popping up in NYC Thursday — where and how to score limited-edition goodies

Buzzy K-beauty brand is popping up in NYC Thursday — where and how to score limited-edition goodies

No need to jet off to Seoul for your next beauty binge. Viral K-beauty brand JSM Beauty is hosting a pop-up in NYC’s Union Square, complete with plenty of aesthetic photo opps. Named after the founder and one of South Korea’s most influential makeup artists, Jung Saem Mool, the brand will show off its Glass … Read more

Sustainable fashion brand Everlane reportedly selling out for $100 million to fast-fashion tycoon Shein: ‘Tell me this is a joke’

Sustainable fashion brand Everlane reportedly selling out for 0 million to fast-fashion tycoon Shein: ‘Tell me this is a joke’

No one saw this one coming. One of the most unlikely collaborations in fashion this season isn’t a limited designer capsule or celebrity campaign; it’s fast fashion giant Shein reportedly acquiring Everlane, an apparel brand once known for its ethical fashion, for $100 million. The deal, which was approved on Saturday, according to Puck, is … Read more

California Costco plans to demolish its gas station — and reveals plans for brand new facility

California Costco plans to demolish its gas station — and reveals plans for brand new facility

Costco’s famously chaotic gas lines could soon get a whole lot shorter… at one giant location. The bulk shopping retailer is set to dramatically expand its Santa Clarita fueling station after city officials approved plans for a huge overhaul of the site. The City of Santa Clarita approved plans for the warehouse retailer to expand … Read more

Popular makeup brand co-founder renounces fortune from $3B business to become Catholic priest

Popular makeup brand co-founder renounces fortune from B business to become Catholic priest

He’s God a new gig.  Scott-Vincent Borba, the co-founder of e.l.f. Cosmetics has ditched the multimillion-dollar high life of hobnobbing with the hot likes of Paris Hilton and Kim Kardashian to pursue priesthood.  Donating his entire fortune — including cash, cars and a cushy California beach house — to charity, the “Father” to-be denounced his lavish lifestyle … Read more