Why half of Americans are ‘dreading’ the holiday season, new survey shows



Half of Americans are “dreading” the holiday season, as a result of their financial situation.

According to a new survey of 2,000 Americans (half of whom have seasonal jobs), 54% fear the inevitable approach of the holidays due to the financial requirements of the season.

Seven in 10 respondents (69%) said the holiday season is the most financially stressful part of the year.

Because of this, the season isn’t feeling very festive: Fifty-eight percent of those surveyed said the stress and financial obligations of the holiday season take the joy out of it.

Half of Americans are “dreading” the holiday season, as a result of their financial situation. StockPhotoPro – stock.adobe.com

Commissioned by Current and conducted by Talker Research, the survey looked at how Americans are working to save money and still make the most of the holidays.

Results revealed 54% will be making “sacrifices” or cutting back, while 76% will be making changes to how they celebrate, in order to save money.

While 36% of respondents will be putting a strict limit on gifting budgets, one in seven (14%) are taking it a step further and doing a “gift-free” holiday. Around one in five will skip purchasing a Christmas tree this year (17%) or won’t be doing a big, expensive holiday meal (21%).

According to a new survey, 54% fear the inevitable approach of the holidays due to the financial requirements of the season. SWNS / Current

One in 10 are planning to celebrate on a different day entirely, to avoid high ticket prices for travel and other holiday upcharges.

“The holidays are an expensive season for everyone, with costs piling up between gifts, food, travel, and decor, but for Americans living paycheck to paycheck, the pressure is even greater,” said Erin Bruehl, vice president of communications, Current. “After a year with economic challenges, including people still feeling the effects of inflation on the prices of everyday essentials, many Americans are especially worried this year about how they can afford to celebrate within their already tight budgets.

“One thing we consistently see is people adding additional jobs around the holidays and using seasonal work to help them make ends meet and relieve some of the financial pressures they feel this time of year,” Bruehl added.

Results revealed 54% of respondents will be making “sacrifices” or cutting back, while 76% will be making changes to how they celebrate, in order to save money. SWNS / Current

And Americans surveyed appreciate the effort of seasonal workers: 76% said the holidays wouldn’t happen without the hard work of seasonal employees.

One way respondents are showing their gratitude? Tipping. Overall, 42% of respondents typically tip seasonal workers, with younger generations more likely to do so.

Fifty-three percent of Gen Zers surveyed “always” or “often” tip, compared to 30% of baby boomers.

76% of respondents said the holidays wouldn’t happen without the hard work of seasonal employees. SWNS / Current

Thirty-one percent of Gen Zers will also tip seasonal workers at a higher percentage than they do workers during the rest of the year — compared to just 12% of baby boomers.

“Seasonal workers are the backbone of the holiday season,” said Bruehl. “They keep stores running, deliveries moving, and businesses prepared for the busiest time of year. For many, the pay they receive during this time is critical for covering bills and supporting their families, which is why it’s so important they get the recognition they deserve for the essential roles they play.

“But beyond recognition, it’s even more important that seasonal workers have access to financial institutions that support them not just during the holidays, but year-round. Having accounts that provide early access to their paychecks, fee-free overdraft protection, and offer higher savings rates can make a real difference in helping them maximize the hard work they’re putting in during the season for the entire year.”

While 36% of respondents will be putting a strict limit on gifting budgets, one in seven (14%) are taking it a step further and doing a “gift-free” holiday. Seventyfour – stock.adobe.com

How are Respondents Working to Save Money with Their Holiday Celebration?

  • Putting a strict limit on gift budgets — 36%
  • Not purchasing any new decorations — 36%
  • Skipping a big, expensive holiday meal — 21%
  • Not purchasing a Christmas tree — 17%
  • Doing a spend-free holiday (i.e., not purchasing gifts but perhaps giving homemade items) — 14%
Around one in five will skip purchasing a Christmas tree this year, or won’t be doing a big, expensive holiday meal. lordn – stock.adobe.com
  • Doing a ‘gift-free’ holiday (i.e., not giving or receiving gifts) — 14%
  • Celebrating virtually (i.e., not traveling at all) — 13%
  • Celebrating on an alternative day (i.e., early or late to avoid high ticket prices) — 10%

Survey methodology:

Talker Research surveyed (1) 1,000 Americans and (2) 1,000 Americans who have, or plan to have, seasonal jobs. There were also quotas in place to ensure 200 respondents, minimum, per generation. The survey was commissioned by Current and administered and conducted online by Talker Research between Sept. 17–24, 2025.



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