A third of Americans think crucial cancer-prevention tactic is unnecessary

A third of Americans think crucial cancer-prevention tactic is unnecessary

Which screen wins your attention — your phone screen or sunscreen? According to a new study, Americans are four times more likely to remember to plug their phone in at night than they are to put sunscreen on daily. The poll of 2,000 U.S. adults revealed 53% frequently forget to put on sunscreen daily, and … Read more

Daily sunscreen use falls short despite high SPF awareness among Americans

Daily sunscreen use falls short despite high SPF awareness among Americans

Which screen wins your attention – your phone screen or sunscreen? According to a new study, Americans are 4x more likely to remember to plug their phone in at night than they are to put sunscreen on daily. The poll of 2,000 U.S. adults revealed 53% frequently forget to put on sunscreen daily, and only … Read more

People would spend most of their income on peace of mind, survey suggests

People would spend most of their income on peace of mind, survey suggests

The average American would spend almost their entire yearly income for peace of mind, according to new research. In a time when the economy is uncertain, foreign affairs are teetering on the edge, and people are scrambling to make ends meet, a survey of 2,000 U.S. adults sought to uncover just how much Americans are … Read more

Food, fitness top list of American obsessions: survey

Food, fitness top list of American obsessions: survey

According to new research, 64% of Americans believe the nation has a serious “obsession problem,” where people will find anything to obsess over. The poll of 2,000 U.S. adults found that over half obsess over food (65%) and health and fitness (55%). Food obsessions include everything from air frying (46%), zero-sugar drinks (45%), and snack … Read more

Americans’ 2026 experience with stress differs by generation, survey suggests

Americans’ 2026 experience with stress differs by generation, survey suggests

America’s word of the year for 2026? “Stressful,” according to a recent survey — and a third are currently going through an existential crisis. The survey of 2,000 Americans conducted by Talker Research found the top word people used to describe how 2026 has been so far was “stressful” (35%), followed by “challenging” (32%). And … Read more

More than 1 in 5 Americans haven’t visited the optometrist in at least a year: survey

More than 1 in 5 Americans haven’t visited the optometrist in at least a year: survey

More than one in five Americans haven’t visited the optometrist in at least a year (22%) and another 15% “can’t remember” the last time they did so, according to new research. A survey of 2,000 U.S. adults looked at how respondents understand the importance of eye health and preventative care, finding that Gen Z is … Read more

The ‘Sandwich Gap’ generation lacks estate planning, is least prepared for death, survey suggests

The ‘Sandwich Gap’ generation lacks estate planning, is least prepared for death, survey suggests

More than half of American adults (56%) don’t have any estate planning documents — despite 73% saying it’s important. That’s according to a survey of 5,000 people conducted by Talker Research on behalf of Trust & Will. Results showed that, while the majority of adults (73%) say estate planning is important to them, just 26% … Read more

Exact time of day your food cravings hit the hardest: survey

Exact time of day your food cravings hit the hardest: survey

Cravings hit hardest at 3:42 p.m., according to new research. A survey of 5,000 Americans, split evenly by state, looked at what cravings look like across the country, finding that the average person gets two cravings a day, with one in four experiencing cravings more often than this (24%). Regardless of the time, six in … Read more

How much ‘alone time’ do you actually need when vacationing with people?

How much ‘alone time’ do you actually need when vacationing with people?

Nearly three-quarters of Americans claim to be “the perfect roommate” on vacation (73%), according to new research on “vacation compatibility.” Conducted by Talker Research for Club Wyndham, the survey of 2,000 people found that even the most compatible travelers say they still need time and space to themselves. The average respondent wants two hours a … Read more

The main reason Americans have recently gone ‘no contact’ with friends and family: survey

The main reason Americans have recently gone ‘no contact’ with friends and family: survey

Thirty-eight percent of Americans have gone “no contact” with a friend or family member in the last year, according to a new study. The survey of 2,000 Americans revealed that young people are more likely than older groups to have gone “no contact” with a loved one in the last year (Gen Z 60%, millennials … Read more

Majority of Americans admit that they are ‘picky’ about the water they’ll drink: survey

Majority of Americans admit that they are ‘picky’ about the water they’ll drink: survey

Two-thirds (65%) of Americans flat out admit they are “picky” about the type of water they drink, according to new research. That’s according to a survey of 2,000 U.S. adults, which was conducted by Talker Research on behalf of Crystal Geyser Alpine Spring Water, and found that many have strong convictions about their water preferences. … Read more

Messy homes are ruining Americans’ free time: survey

Messy homes are ruining Americans’ free time: survey

In the past three months, the average American has missed out on two fun events, avoided hosting guests twice, and had two arguments in their household due to their home’s messy state. According to a new survey of 2,000 nationally representative Americans, the stress of needing to clean their home before they can relax is … Read more

Travel curious? Two-thirds of Americans love trips for discovery and learning

Travel curious? Two-thirds of Americans love trips for discovery and learning

Six in 10 Americans find themselves more curious as the years go by (57%), according to new research. Conducted by Talker Research for National Geographic-Lindblad Expeditions, a survey of 2,000 Americans explored how people are maintaining their zest for life and found that 70% are interested in being adventurous, and even more keep things exciting … Read more

Hope of the American Dream is still alive — but optimism greatly differs by demographic: survey

Hope of the American Dream is still alive — but optimism greatly differs by demographic: survey

More than half of people still believe that the American Dream is possible for those who want it — but optimism about achieving it greatly differs by demographic. That’s according to a new survey of 2,000 Americans (1,000 census-representative Hispanics and 1,000 non-Hispanics), which found that 61% of Hispanic respondents believe the American Dream is … Read more

Why do nearly 20% of Americans believe they’re ‘basically psychic’?

Why do nearly 20% of Americans believe they’re ‘basically psychic’?

One in five Americans believes they’re basically psychic (19%), according to new research. A survey of 2,000 adults explored how they employ their intuition in their daily lives, finding that another 71% rely on their intuition at least sometimes — only 11% don’t believe in it. Over the past year, respondents have had an average … Read more

The number one way that parents can prepare their their kids for school: survey

The number one way that parents can prepare their their kids for school: survey

Playdates are the best way to prepare young children for school, according to an expert. Family psychologist Dr. Martha Deiros Collado says one of the most valuable things parents can do before September has nothing to do with reading or numbers — it’s arranging a playdate. Kids between the ages of four and six who … Read more

Why searching for jobs is becoming harder for millions of unemployed Americans: survey

Why searching for jobs is becoming harder for millions of unemployed Americans: survey

Eight in ten unemployed Americans are struggling to find the motivation to continue their job search, according to new research. A survey of 5,000 unemployed adults explored the emotional and practical fallbacks of being displaced, finding that just 23% are consistently motivated. On the other hand, 31% have admittedly stopped actively searching, and 35% said … Read more

Here’s where women make the most social connections, new survey shows

Here’s where women make the most social connections, new survey shows

Forget whispers around the water cooler – for women, the real conversations are happening in the restroom. As data reveals, it has become a major hub of social connection, hosting an estimated 2.4 billion interactions between strangers each year. A poll of 2,000 US ladies revealed 62% have an average of four positive connections per … Read more

The financial topics parents find most difficult to teach their teens: survey

The financial topics parents find most difficult to teach their teens: survey

Parents think teens should have their first debit card before their 16th birthday, according to new research. A survey of 2,000 parents of teens ages 13 to 17 revealed that not only should today’s teens have a debit card (at age 15.5, on average), they should also have a checking account around the same age … Read more

Most Americans are using AI — but people are sick and tired of hearing about it: survey

Most Americans are using AI — but people are sick and tired of hearing about it: survey

The fatigue is setting in — according to a new survey, a majority of Americans are now using AI to some degree, but 54% are “getting tired of hearing” about the budding technology. The poll of 2,000 US adults found 46% believe AI is everywhere and is nearly impossible to escape. A further 29% see … Read more