Ranch lovers should take a dip into breakfast.
Nick Higgins, an exec at Hidden Valley Ranch’s parent company Clorox, has an unconventional way to eat the creamy and tangy ranch dip beyond celery, wings and chips.
“I have to admit, as part of my job, I’ve tried ranch with some pretty unique things over the years,” the San Francisco-based ranch lover, 43, told The Post.
As the vice president and general manager of the food business unit for Clorox for a little over two years, Higgins has had many opportunities to experiment with all sorts of ranch flavors — which total more than a dozen — and combinations. Outside of tastings for work, he eats the condiment about four to five times per week on his own — and has discovered one strange, but tasty blend.
“One of the most unconventional yet surprisingly delicious pairings I’ve tried is on eggs,” he said. “The ranch seasoning pairs surprisingly well with scrambled eggs, really taking up the flavor on my breakfast.”
This discovery was a happy accident for Higgins, who always tries to put some sort of seasoning on his eggs to jazz up the breakfast staple.
“If you think about it as more of a seasoning, you can take it to a lot of different places,” Higgins said. “You would just never squirt a bottle of ranch on scrambled eggs, but in the process, cooking and seasoning, those flavors are just brought out, and I think it makes everything taste a little better.”
People are always pleasantly surprised when they try an unconventional pairing he’s prepared.
“[Ranch] makes bad food taste good and good food taste great,” he said. “It helps bring out little pieces for whatever host food you pair it on.”
“If you just went and said, ‘Hey, I put Hidden Valley Ranch in your eggs,’ it’s, like, ‘Man, what are you doing?’” Higgins quipped. “It’s kind of like a hack. People are unexpected and then they like the flavor.”
Higgins, who said he’s “always loved” Hidden Valley since childhood, said people are really sleeping on breakfast as an occasion for ranch.
He said it’s a match made in the valley for potatoes of all kinds — and hash browns, home fries and breakfast potatoes are the ideal opportunity to zest up your breakfast.
And potatoes aren’t the only versatile food that can be heightened by ranch and cross lines between meals.
“We’re just trying to help people break down a potential stigma of using ranch on some day parts or occasions or host food pairings,” he said. “We’re trying just to give people permission … and so far people are liking it.”
While he admits it’s “hard to beat classic options like hot wings and veggies,” his favorite is still dunking pizza in HVR, especially the new garlic ranch flavor option.
“Ranch with pizza has been a must for me for as long as I can remember, back to grade school,” Higgins shared. “My mom would also make ‘Restaurant Ranch’ for special occasions, using the Hidden Valley Ranch packet with buttermilk and mayo. There was nothing like it.”
And Higgins has ranched out with creative ways to use the condiment, such as dressing up the classic charcuterie board with ranch-seasoned cashews.
“It just adds a different flavor dimension,” he explained. “The seasoning gives them a savory kick that perfectly compliments the other elements on the board. The most common question we get from our guests is how we made them.”
Growing up in Kentucky with a brother who was a picky eater, ranch was always a staple in their household.
“It provides a really comfortable flavor that people like,” he noted.
But the people who work for Hidden Valley are far from the only enthusiasts.
It’s hard to forget the outpour of love Melissa McCarthy showed for the brand in the iconic “Saturday Night Live” skit from 2011, “Taste Test,” in which her character played one of three panelists eagerly testing their new products.
“Hidden Valley Ranch! HVR! HVR!” McCarthy chanted on the late-night sketch show before downing an entire bottle of the product.
“The lengths people go to experience ranch — ranch fountains at weddings, ranch tattoos,” Higgins said. “It’s humbling because people love it so much.”
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