Little did Rebecca Hessel Cohen know that after designing the bridesmaid dresses for her wedding in 2010, she’d go on to gain a cult-like following that worships at the altar of all things floral, feminine, and frilled.
The former Cosmopolitan editor launched her NYC-based LoveShackFancy brand in 2013, along with her husband and business partner Todd, 44.
Infused with a vintage-inspired, more-is-more sensibility, the whimsical world of LSF never met a ruffle it didn’t like. Die-hard fans don the label’s frocks to follow Cohen, 41, across the country for ribbon-cutting ceremonies at her 16 US boutiques (plus one in London).
Her daughters, Scarlett, 10, and Stella, 7, inspired Cohen to expand the world of LSF with threads for children and babies, while the family’s fairytale West Village townhouse led to a home line.
More recently, she unveiled a beauty line, complete with perfume bottles that are a literal LSF vibe.
Behold, a few of the ethereal essentials the founder can’t live without.
“I wore it to our fall presentation at the Plaza [Hotel], and it’s my absolute favorite dress for now and forever.”
“I love to bring flowers into bathroom decor with our hand towels.”
“I’m obsessed with the ‘Morrow’ jacket. It’s so chic and one of our best sellers; perfect to wear over the shoulders now and layer later with a sweater.”
“Scents have the power to transform any space and instantly transport me. This sophisticated scented candle has been a go-to for years, both at home and as a gift. I even like to travel with it to make my hotel room feel a little more like home.”
“When I was young, my mom taught me how to transform any space with textiles and pillows. Our floral throw pillows are perfect to instantly refresh a room.”
“As a founder, mom and vintage collector, I’m always toting around lace swatches, bows, perfume bottles, magazines and trinkets that inspire me. This sculptural bag is the perfect carryall.”
“My beauty must-haves? Bronzer, mascara and a dab perfume — always! Ultimately beauty is confidence, but why not add a little shimmer too?”
“A love of perfume has defined every decade of my life. What I adore about fragrance is that it can take you back and move you forward. Now, with the introduction of LoveShackFancy Beauty, we have dreamed up a fragrance collection to inspire new memories.”
“I never met a platform heel I didn’t love and have been living in these. An ode to the ’70s, they’re the perfect summer sandal or can be worn with a sock in the fall.”
“From lunch meetings to evenings with our girls, for years, the Sant Ambroeus [restaurant] in the West Village has been my home away from home.”
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