Meta Platforms has signed a multi-year deal to become the first “official fan technology partner” of Ultimate Fighting Championship (UFC), whose CEO was elected to the Facebook parent’s board in January. Under the deal, Meta will provide UFC fans a deeper immersive experience through its services, with its text-based platform, Threads, becoming the league’s official social … Read more
Jake Paul is taking all the victory laps. One of his biggest was over Dana White. Paul and the UFC CEO have long had beef, and Paul reignited their feud after he beat Mike Tyson via unanimous decision in their heavily anticipated bout Friday night at AT&T Stadium. “Dana White has a been boxing promoter … Read more
Dana White wanted more time at the GOAT roast. The UFC boss appeared at Netflix’s roast of Tom Brady in Los Angeles on Sunday, and wound up bashing the streaming service for apparently giving him a limited amount of time on the microphone. “It pisses me off. I flew all the way out here, and … Read more
UFC announced Bud Light will be its official beer as part of a partnership with Anheuser-Busch following months of controversy surrounding the beer brand that erupted earlier this year. The mixed martial arts organization revealed Tuesday it struck a multiyear deal with the beer giant involving the Bud Light brand having a heavy presence in UFC’s … Read more
It sounds more sleep-away camp than ESPN: two people hitting each other with pillows while an audience roars them on. But pillow fighting is, its backers claims, about to hit the big time with a “professional” league, specially-designed pillows with handles, and even strict rules. Welcome to the PFC — the Pillow Fight Championship. And … Read more
A man appearing to attempt to break into a home of UFC boss Dana White has been arrested in Maine. Early Monday morning, White posted a photo on his Instagram stories of a man that his home’s security system captured attempting to break down his front door. “This f–kface just tried to kick my front … Read more