McDonald’s is tracking customers wit 515-page ‘Minority Report’-style dossier to track spending habits
McDonald’s compiled a 515-page dossier on one of its loyalty-program customers — using years of fast-food purchases to predict how often he would return, how much he would spend and even what he was likely to order. Reece Rogers, a journalist for Condé Nast-owned Wired magazine, discovered the extensive digital profile after requesting the personal … Read more