Matcha disappearing from store shelves globally thanks to green tea-obsessed influencers

Matcha disappearing from store shelves globally thanks to green tea-obsessed influencers

Here’s the tea: there’s a shortage of matcha. Once easily found in grocery stores and cafes, the powdered green tea product is now scarce thanks to its popularity on social media — and devout drinkers around the world are scrambling to get their fix. Erica Lee, a content creator who frequently visits Japan, told Eater … Read more