E.l.f Beauty reversing tariff price increases amid customer ‘suffering,’ sales drop and $49.4M loss

E.l.f Beauty reversing tariff price increases amid customer ‘suffering,’ sales drop and .4M loss

Those inflated costs were elf-ing up business.  Cosmetics and skincare company e.l.f. Beauty is finally giving beauty buffs a break, reversing its tariff-fueled price increases to quell the “suffering” of cash-strapped customers amid the gas crisis.  “We’ve seen units drop off a bit more in the last few months as consumers have particularly been suffering with higher … Read more