e.l.f

E.L.F. Cosmetics slammed for hiring controversial comedian Matt Rife in new ad

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E.L.F. Cosmetics slammed for hiring controversial comedian Matt Rife in new ad

A well-known beauty brand is under fire for its inclusion of a controversial comedian in its latest campaign. E.L.F. Cosmetics released a new ad on August 11 that featured drag queen Heidi N Closet as “e.l.f.ino” and comedian Matt Rife as “schmarnes”. The legal-themed advertisement builds on a Superbowl 2024 campaign, and sees Heidi N … Read more

‘Mean Girls’ slammed for blatant marketing of e.l.f. products

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‘Mean Girls’ slammed for blatant marketing of e.l.f. products

On Wednesdays, we wear e.l.f. makeup. The new “Mean Girls” musical movie has come under fire on TikTok for its high amount of product placement — especially featuring e.l.f. cosmetics. Viewers have taken to the social media platform to fume over the seemingly two-hour advertisement for the brand. “POV: The whole ‘Mean Gils’ movie,” one … Read more