Cash-strapped Gen Z has a bizarre new status symbol: ‘Affordable affluence’
Young Americans are hungry to assert their social dominance — and they’re using food to do it. Expensive snacks are the latest status symbol for cash-strapped members of Gen Z who are unable to afford the traditional markers of wealth, including expensive cars and designer clothes. Fruity $19 smoothies from upscale supermarket Erewhon and $45 … Read more