Shots, shots, shots — but not the kind millennials remember. With back-to-school season in full swing, college campuses are once again packed with welcome back bashes, football games and frat parties. However, college parties are looking less “Animal House” these days, according to one viral video. School may be back in session, but some fraternity … Read more
It’s not just Bud Light’s past misadventures in wokeness that are to blame for its persistent sales slump: The beer giant is falling victim to a growing trend that’s also slamming competitors – and I recently got a taste of it myself. Liquor and beer industry executives gripe that from their perspective, a grim cultural … Read more
Are drivers who never learn this skill getting the short end of the stick? Recent research shows that this once-ubiquitous ability is increasingly becoming a lost art. Only 18% of Americans know how to use a stick shift — with the number even lower among younger drivers. In a survey of US drivers, Extreme Terrain … Read more
As if dating weren’t already enough of a gamble, a new trend has some men skipping their usual hygiene routines before meeting a prospective partner. So-called “pheromone-maxxing” is a viral TikTok trend primarily associated with teen boys and young men that involves skipping showers and deodorant before a date. Some proponents go so far as … Read more
They’re a bunch of “sick” puppies. Gen Z workers are far more likely to fake an illness to get out of work than their elders — even when they’re fine, a new report revealed. Around 80 percent of those polled under the age of 29 admitted to calling out sick at least once during the past … Read more
The rise in UFO news coverage is increasing belief in aliens, particularly for younger Americans, according to a new survey. The survey of 2,000 Americans asked people whether recent UFO or UAP news coverage has changed their opinion on the topic and found that 37% now believe more than they used to. More than half … Read more
Americans believe 60% of snack foods have too many ingredients, according to new research. The survey of 2,000 general population Americans looked at respondents’ snacking habits and preferences, and the results revealed that many people are looking for simple options.For a majority of respondents (66%), the fewer ingredients a snack has, the more likely they … Read more
They’re known for being sober-curious — but a bite-sized new booze trend reveals that Gen Z hasn’t quite fully broken up with alcohol just yet. As the cost of going out on the town climbs ever higher, Zoomers who love the nightlife have found a new way to pregame affordably — they’re turning to tennis ball-sized Buzzballz … Read more
Battling historically high unemployment rates and increasingly job-hungry AI, young Americans looking for a leg up are increasingly turning to social media to broadcast their availability — and sometimes very loudly. And it appears to be working — a recent study found that 46% of Gen Z, who reportedly are often sending out as many as 1,000 applications per … Read more
Wall Street’s new guilty pleasure started as a lunchroom debate between pre-calc and chemistry classes. Passing the Torch, a newsletter covering markets, economics, politics and culture, was founded in 2025 by Jasper Gould and Emile Chilingirian, both now 17, while they were sophomores at the prestigious Berkeley Carroll prep school in Park Slope. It now … Read more
They’re struggling to foot the Z bill. Gen Z can no longer afford to revel in the footloose and fancy-free freedom of youth, as nearly half of twenty-somethings are financially supporting both a child and a parent simultaneously, forcing most to tap into their retirement savings just to stay afloat, per alarming 2026 data. It’s a tough break for the … Read more
It’s putting the “rent” in parent. A college student who lives with her mom recalled the shocking moment she received a contract outlining rules she had to follow — or be forced to pay a $500 fine. “This was left for me without any conversation first,” the woman, who goes by Kayla, captioned a TikTok … Read more
Americans looking to satisfy a sweet tooth without abandoning their health goals are increasingly willing to spend as much as $20 on protein-packed frozen yogurt topped with premium ingredients ranging from pistachio cream to olive oil. Greek frozen yogurt, which generally contains more protein than regular frozen yogurt, is one variety of the dessert experiencing a surge … Read more
A four-hour wait and a pricey fast-pass lane aren’t just for Magic Kingdom anymore — it’s the new Saturday night at the Jersey Shore. Divey but beloved beach town bars such as The Parker House, Osprey, Jenks and D’Jais, once flooded by locals wanting to slug back a beer while listening to a cover band’s … Read more
A quarter of Americans believe their financial situation has stopped them from finding “true love,” according to new research. That was revealed in a new survey of 2,000 general population Americans, which examined the intersection of finances, dating and finding love. Younger respondents were more likely to believe their finances have prevented them from finding … Read more
You likely already know this little ditty. In 2019, Carl Martin, a Danish musician and musicology student, sat down to compose a song and struck what he believed was musical gold. He had crafted a four-note melody that he said “felt just right” and claimed it was the “best melody anybody in music has ever … Read more
The alcohol industry has long relied on young adults eventually becoming regular drinkers. Now, Gen Z is forcing the industry to shift as they embrace “sober-curious” lifestyles and search for quality beverages. A 2025 Gallup poll found that the percentage of US adults who said that they consume alcohol fell to 54%, the lowest rate in the 90 years … Read more
Money talks. Even if it is Z most touchy subject to broach between buds. Still, the pushover Gen Zers who constantly pick up the check at group dinners, cover the tab after a round of happy hour drinks and loan loot to pals for concert tix and exotic trips are expending their generosity at a major cost. … Read more
The kids are not okay — and they know exactly who to blame. According to new research, Gen Z is increasingly blaming their parents for their failures — subsequently choosing to go “no-contact” with not-so-loved ones as a survival strategy. The generation known for heightened anxiety, rigorous standards, hatred for happy hours and a deep love of … Read more
These 9-to-five phonies are just phoning it in. Gen Z worker bees are only pretending to get the job done, buzzing around the office with paperwork to look busy and click-clacking on their keyboards to feign fastidiousness. This, according to stinging new data on the laziness of laborers. “Sixty-six percent of employees and 73% of managers … Read more