Stop and smell the…armpits? Personal care brand Billie is asking New Yorkers to make a pit stop when they see their posters for a scratch-and-sniff experience. Billie launched a scratch-and-sniff campaign in New York. Billie From now through Friday, May 16, passersby can smell a giant armpit on the street, which will give them a … Read more
Deodorant can mask the stench of foul armpits, but it doesn’t mean you’re clean. Mary Futher, also known as Madame Sweat on TikTok, where she educates followers about hygiene, is lamenting that people are not washing their armpits properly. In a 24-second clip with 2.5 million views this month, she explains why the products people … Read more
At the dawn of 2013, after leading a buttoned-up life as a conservative Catholic, Maria Margolies decided it was time to let her hair down a bit. So, she began growing out her underarm hair. “It’s my body, it’s my choice,” Margolies, 42, a yoga teacher and mother of two from Prospect Heights, Brooklyn, told … Read more