New NYC ad is ‘scratch and sniff,’ so you can stop and smell armpits on the street
Stop and smell the…armpits? Personal care brand Billie is asking New Yorkers to make a pit stop when they see their posters for a scratch-and-sniff experience. Billie launched a scratch-and-sniff campaign in New York. Billie From now through Friday, May 16, passersby can smell a giant armpit on the street, which will give them a … Read more