How Juul used celebs, influencers like Bella Hadid to hook teens on vaping
Mimi Sweeney was 17 when a friend messaged her about an exclusive email invitation from Pax Labs for the launch party of the company’s “revolutionary new vapor product, Juul.” When she walked into Jack Studios in Manhattan’s Chelsea neighborhood, in June 2015, the teen — who was an occasional cigarette smoker — saw a dance … Read more