New study shows nearly 2 in 3 Americans think frugality is an attractive trait

New study shows nearly 2 in 3 Americans think frugality is an attractive trait

It’s officially OK to use a coupon on a first date, according to new research. A survey found that a majority of Americans (56%) said using a coupon is perfectly acceptable, and a further 61% said “frugality” is an attractive trait in a partner.  In a world of tariffs, economic uncertainty, and inflation, it seems … Read more

Survey reveals growing acceptance of frugality among Americans

Survey reveals growing acceptance of frugality among Americans

Being “frugal” is “in” according to a majority of Americans. A survey of 2,000 Americans split evenly by generation and gender found that 61% agree that it’s less tacky to be “frugal” today than it was 10 years ago. In fact, the word no longer holds a harsh connotation, as respondents were likeliest to say … Read more