Viral rendering reimagines Santa Monica’s Third Street Promenade as lush green shopper’s paradise

Santa Monica’s once-gleaming Third Street Promenade could use a breath of fresh air, and one tech entrepreneur is giving the world a peak at what full-blown botanical overhaul might look like. Tech founder Raad Mobrem took to X to share a striking, utopian rendering of the iconic open-air shopping corridor, reimagining the struggling concrete pedestrian … Read more

The empty storefronts haunting Santa Monica’s Third Street Promenade

The empty storefronts haunting Santa Monica’s Third Street Promenade

A Santa Monica product designer is putting hard numbers to what locals have long known in their bones: nearly three in 10 storefronts on the Third Street Promenade sit empty. The designer built an interactive map tracking occupancy along the corridor, and the numbers aren’t pretty — 28.5% of storefronts are vacant, a bleak snapshot … Read more

Santa Monica reacts to latest closure news as apocalyptic Third Street Promenade struggles for survival: ‘I hate this so much’

Santa Monica reacts to latest closure news as apocalyptic Third Street Promenade struggles for survival: ‘I hate this so much’

It’s last call at a beloved bar at one of Downtown Santa Monica’s best-known corners — the latest high-profile fatality in an ongoing apocalypse turning the commercial core of the upscale beachside burg into a graveyard of empty storefronts. The Misfit Bar and Restaurant, a softly-lit gastropub inside the city’s historic Clock Tower building, will … Read more