Would you have a brand logo on your wedding cake or dress? Six in 10 Americans would let a brand sponsor their wedding, according to new research. The shocking stat emerged in a survey of 2,000 Americans which examined people’s attitudes towards wedding spends and found many would be happy to consider having their favorite … Read more
Politics even plays a role in who trusts sponsored advertisements online. A new study published by Alexander Davidson, Associate Professor of Marketing at Wayne State University, found that conservatives are more likely to click sponsored search results than liberals which stems from their fundamental trust in the marketplace. To get the results, Davidson first examined … Read more
It’s no secret that Olivia Dunne is raking in NIL dough. The exact figures, though, are still jaw-dropping. The LSU gymnast revealed the largest check she’s gotten on a sponsored post in an appearance on the Full Send Podcast, saying it was over $500,000. Olivia Dunne revealed the largest check she’s received for a sponsored … Read more
Grammy-winner Sam Smith, 30, was slammed by various Twitter users on Sunday for their “satanic” Grammy performance which was followed by an ad for Pfizer and further triggered outrage. Smith, alongside Kim Petras, performed their chart-topping song “Unholy” during the 65th Grammy Awards which had both singers and their backup dancers clad in blood-red devil-esque … Read more