Exclusive | Welcome to the ‘Erewhon-ification’ of medicine — where health is the hottest status symbol
In a world of $160,000 “human optimization devices,” $10,000-per week wellness retreats and $22 collagen smoothies at upscale LA grocery store Erewhon, longevity has become not just a goal but a wealth-coded aesthetic. In this aspirational ecosystem, health is not just maintained, but curated and signaled. Interventions that once required prescriptions are now accessible via … Read more