Gen Z is ‘pimping up’ instant noodles with gourmet upgrades — and ramen sales are surging
TikTok is turning into a real noodlist colony. Once relegated to cash-strapped college students, instant noodle packs are now haute cuisine that’s selling like hotcakes. This is thanks to Gen Z gourmands zhuzhing them up with top-shelf accouterments like spring onions and Kewpie mayonnaise. “Instant noodles have come a long way from being just a … Read more