Gen Z’s new food obsession is an old classic: cottage cheese. The low-fat, low-calorie snack is having a moment on TikTok — and flying off shelves in grocery stores despite a spike in dairy prices.
According to new research from The Knowledge Bank, cheese has seen its highest level of sales in 40 years. Shutterstock / The Image Party
Cottage cheese isn’t a typical favorite because of its lumpy texture and taste, but supermarkets have reported a surge in sales — and one influencer even dubbed it “the new avocado.”
Instead of making avocado toast, @cookingwithnoa used cottage cheese on her sourdough toast with chili oil and scrambled eggs.
@cookingwithnoa
Im obsessed with option 1 😍 Option 1. •Sourdough •Cottage cheese •1/2 -1 tsp crispy/ or normal chili oil •drizzle of honey •pinch of salt Option 2. •Sourdough •cottage cheese • scrambled eggs •salt & pepper , chilli flakes Method : Toast your sourdough on a pan with a little butter or Olive oil until golden. Spread over the cottage cheese Top with toppings of choice! I think the chilli oil is a fav 😍 for the yummiest scrambled eggs , I follow this method: Crack 2 eggs into a small bowl and whisk together until very well combined. Put a medium-sized nonstick pan over medium heat and add 1-2 tsp of butter. Swirl the butter around until melted completely, then reduce the heat to medium -low. Add the eggs. Use a spatula to stir the eggs around the pan. It may take a few minutes before the eggs start to form curds. Use the spatula to push and fold the eggs over on themselves, being sure to push the liquidy parts of the egg to make contact with the skillet. Stir frequently. Once the eggs are mainly set but still wet, remove the pan from the heat. Then continue to stir until they are done to your liking. Serve immediately. #cottagecheese #eggsontoast #healthylunch
♬ оригинальный звук – Nuray🤍
The user explained in the comments that it’s lower in calories and higher in protein than avocado.
Another influencer @oliviajarviss made a “viral” cottage cheese pizza, where the cheese serves as the base.
According to the user, the whole pizza is 353 calories, 23 grams of carbs and 58 grams of protein.
@oliviajarviss
VIRAL COTTAGE CHEESE PIZZA I’m so shocked how good this is! Like crazy good 😂 light and fluffy, packed with protein and simple ingredients! Whole pizza is 353 cals, 23g carbs, 58g protein!! 🍕❤️ Ingredients – 1 cup/230g cottage cheese – 140g egg whites – 1/3 cup/30g cheese – 2 tbsp tomato puree – Turkey rasher cut into circles – Seasoning: Basil, mixed herbs, onion, garlic, salt & pepper Bake at 180 degrees for 35 mins, take out and add toppings, then allow another 5-10 mins until cheese is melted Allow to cool for a couple mins before cutting, serve and enjoy! Cals – 353 Protein – 58g Fat – 2g Carbs – 23g #cottagecheese #highproteinpizza #highproteinrecipes #highproteinmeals
♬ original sound – Olivia Jarvis
A nutritionist on TikTok @emthenutritionist went viral for her hot honey cottage cheese toast with 1.9 million views.
Her recipe includes mashing avocado with spring onion, basil and parsley, then seasoning with salt and pepper, putting the avo mash on toast and adding the cottage cheese on top.
People in the comments loved the recipe.
“Made it today, can confirm it slaps 10/10,” one said.
“Made this last night, was absolutely delicious, thank you!” another said.
Cottage cheese isn’t a typical favorite because of it’s lumpy texture and taste. Shutterstock / gpointstudio
According to new research from The Knowledge Bank, cheese has seen its highest level of sales in 40 years, particularly cottage cheese which has surged in popularity with young, health-conscious consumers who are sharing their foodie finds with followers on social media.
“The importance of viral trends cannot not be denied, and witnessing some varieties blow up in popularity thanks to TikTok and Instagram is brilliant as it can breathe new life into long-established products which have been able to capture a new audience,” Anne-Laure Farrar, UK market insight manager from The Knowledge Bank, said in a statement.
