Sydney Sweeney just dropped a fresh ad for American Eagle — and it gave a rise to the teen retailer’s shares. The company’s stock soared 7% on Wednesday — recently trading north of $19 — after it renewed its tie-up with the “Euphoria” star with a new blitz for denim shorts — headlining it “Syd … Read more
An energy drink brand co-owned by Dwayne “The Rock” Johnson has agreed to a $3 million class-action settlement after being accused of using deceptive marketing tactics — and you might be owed up to $150. ZOA Energy was sued over claims that its drinks contained chemical preservatives, even though the brand advertises that its drinks … Read more
Chevrolet just took a joyride straight through America’s feelings. The automaker’s new holiday spot, “Memory Lane,” is going viral for turning a humble 1987 Chevy Suburban into a full-blown emotional time machine — and leaving viewers teary-eyed in the process. Instead of flashy cars and revving engines, the ad follows an older couple on their … Read more
It’s the mother of all gigs. Striking a pose alongside a diva VIP is hard work, but somebody’s gotta do it — so, it might as well be her celebrity nepo baby. Gwyneth Paltrow is the latest A-lister to share the spotlight with her kid, cutting a chic frame next to daughter Apple Martin, 21, in a … Read more
A New York woman is roasting almond giant Blue Diamond, claiming in a new class-action lawsuit that its nuts are misbranded to fool people into thinking they’re naturally smoked. Harlem’s Leela O’Connor says shoppers are duped into thinking the nuts are roasted over a real wood fire, when in reality, they’re just doused with liquid … Read more
A well-known beauty brand is under fire for its inclusion of a controversial comedian in its latest campaign. E.L.F. Cosmetics released a new ad on August 11 that featured drag queen Heidi N Closet as “e.l.f.ino” and comedian Matt Rife as “schmarnes”. The legal-themed advertisement builds on a Superbowl 2024 campaign, and sees Heidi N … Read more
There’s a strange scent in the air around the city — and it’s not just the smell of garbage in August. Three scratch-and-sniff billboards for Selena Gomez’s Rare Beauty have been installed in Manhattan. When passersby agitate specific areas on the advertisements, they get a whiff of the new Rare Eau de Parfum — the first … Read more
She used Sydney’s rump for a trauma dump. An ex New Jersey teacher-turned-lifestyle influencer is getting roasted online for turning Sydney Sweeney’s American Eagle ad into a therapy session, with a post claiming she feels unattractive because of her skin color — and a repost of it, calling her a “professional victim,” went viral. “For … Read more
Some things just can’t stay buttoned up. American Eagle has responded to critics after the brand’s new denim campaign with Sydney Sweeney caused major controversy. “‘Sydney Sweeney Has Great Jeans’ is and always was about the jeans,” the company said Friday in a statement obtained by The Post. “Her jeans. Her story.” Sydney Sweeney posing … Read more
U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney. The ad blitz included “clever, even provocative language” and was “definitely going to push buttons,” the company’s chief marketing officer told trade media outlets. It has. The question now is whether some of the public … Read more
Burger King must face a lawsuit claiming it misleads customers with advertisements that make its Whopper sandwich and other products appear larger than they are. In a decision on Monday, US District Judge Roy Altman in Miami found it plausible that “some” reasonable consumers in the proposed class action could be deceived by Burger King’s … Read more
They’re modeling a scary concept. A big fashion brand using digitally made models for its clothing advertisements has recently begun facing backlash for the industry-altering practice — just as it launched another AI campaign targeting teens. For Mango, already seeing its highest revenues in 40 years, the addition of AI models last summer is “about … Read more
Subway was hit with a lawsuit on Monday claiming the restaurant chain “materially overstates” the amount of meat in visual ads for sandwiches. The suit took aim at photos in Subway advertisements, alleging the chain “falsely advertises” how much meat the steak and cheese sandwich has on it. This is especially concerning, the complaint said, … Read more
Swiping right on would-be sweeties as if he were online shopping didn’t feel right to Jack Liu — but spending $1,000 on a personal ad was right on the money. “My ads got straight to the point,” Liu, 40, a digital marketing entrepreneur from Queens, told The Post, detailing the virtual love campaign he launched … Read more
This lingerie campaign has people’s panties in a twist. Bra brand Bluebella is facing backlash for its latest ad campaign, featuring three players from Great Britain’s women’s Olympic rugby team clad in lacy lingerie. The campaign, titled “Strong Is Beautiful,” shows Celia Quansah, Ellie Boatman and Jasmine Joyce dressed in black bras and underwear as … Read more
Walt Disney will cut its investment in programming for traditional television networks “pretty dramatically” as the company navigates the consumer shift to streaming, Chief Executive Bob Iger said Wednesday. Iger said linear channels such as ABC still serve as an important marketing tool and reach older viewers who are not watching series such as “Abbott Elementary” … Read more
The customer nose best. McDonald’s restaurants in the Netherlands have debuted a revolutionary way to turn consumers onto their iconic burgers and fries — by launching the “world’s first billboard” that smells like their food. “This is the first time that a billboard has been used to diffuse the McDonald’s scent,” Golden Arches reps described in … Read more
People are losing their minds over this very cheeky sign plastered in front of a new Korean restaurant in Melbourne. Chingu Korean BBQ, located in Caroline Springs, has yet to open but is already drawing attention from across the country thanks to the giant billboard attached to the front. “Hey Sophia, you broke up with … Read more
Home shopping company QVC issued an apology to its customers — Asian female customers in particular — and vowed to work more closely with its DEI team after sending a marketing email containing “offensive” language. “You’ll love this bag longtime,” an email subject line sent to QVC customers Friday morning said. Fox News Digital reviewed the … Read more
Super Bowl meets Scranton. John Krasinski and his pal Ryan Reynolds resurrected an old joke from NBC’s hit television show “The Office” in order to promote their brand-new film “IF.” The teaser trailer, which is set to air during the Super Bowl LVIII game between the Kansas City Chiefs and the San Francisco 49ers, opens … Read more