Pandora’s platinum push plays right into customers’ feelings — but it’s also a smart investment, experts say
When it comes to bling, Pandora is officially breaking up with silver — and sliding into platinum’s DMs. The world’s biggest jewelry brand by volume is leaning away from its once-signature sterling silver for shiny new platinum-plated pieces as precious metal prices go haywire, turning what used to be “affordable sparkle” into a profit-margin nightmare. … Read more
